In 1991, Françoise Baronnet-Frugès founded APSARA with a clear conviction: turning event organization into an art of bespoke experiences. Joined by her daughter Marine, she developed a high‑end positioning, blending attention to detail, creativity, and excellence. Over the years, APSARA became a trusted partner for leading companies and institutions, with offices in Paris, Casablanca, and Miami.
In 2016, the meeting between Françoise Baronnet-Frugès and Anouar Benjelloun gave APSARA a fresh momentum. A former elite athlete and communication strategist, Anouar brings innovation, ambition, and international reach. Today, APSARA designs every project with rigor and precision, relying on the quality of its achievements and the loyalty of its clients, who continue to entrust us with their most important events.
At APSARA, our values guide every project we create.
With over 30 years of experience and the renewed trust of our clients, we ensure smooth and flawlessly executed events.
We design unique, tailor‑made experiences that truly reflect each client’s identity.
Our international network of partners allows us to support our clients worldwide with the same level of excellence.
At the heart of our work lies the art of creating bonds and fostering authentic moments that bring people together.
We design seminars, congresses, symposiums, gala evenings, incentive trips and team building programs for companies and institutions. Whether in Paris, Marrakech, London, Geneva, Dubai or Beijing, we tailor each format to the number of participants and strategic goals. Our events range from 20 to 1,000+ participants, always with a premium and bespoke approach.
Executive Committee (ExecCom) and Leadership Team experiences are exclusive formats designed for top management groups. They combine strategic seminars, leadership alignment and immersive activities in confidential and inspiring settings. APSARA creates unique moments such as a private dinner in Paris inside a secret apartment owned by a luxury house, prepared by a Michelin-starred chef just for your team; a dinner under the stars in the Marrakech desert; a strategic retreat in a Geneva palace; or a cultural team building in Singapore. We also design extraordinary experiences: two days of hiking in the Scottish lochs with clay pigeon shooting, a sailing trip on a racing trimaran, a full crossing of the Panama Canal, or a night at the top of the Pic du Midi. Each experience is crafted as an APSARA exclusivity, designed only for you.
APSARA is active in Europe (France – Paris, Lyon, Rennes, Marseille –, Spain, Italy, Switzerland, Belgium, Luxembourg, the United Kingdom…), but also worldwide. We organize seminars, congresses and incentive trips in the Middle East (Dubai, Oman), Asia (Singapore, Kuala Lumpur, Shanghai, Beijing, Sri Lanka), America (USA, Canada, Mexico, Panama, Brazil) and Africa (Marrakech, Moroccan desert, Ivory Coast, South Africa). We support our clients wherever they wish to bring their teams together, in an exclusive and tailor-made setting.
Yes, for every seminar, congress or team building, an APSARA team is present on-site 24/7. Our role is to manage every detail, anticipate needs and respond immediately to any unforeseen situation. With our experience, we guarantee that our clients remain focused on their objectives, without stress, whether in Paris, Marrakech, Dubai or in the desert.
APSARA is a premium event agency founded in 1991. For over 30 years, we have been creating bespoke seminars, congresses and incentive trips in France (Paris, Lyon, Rennes) and worldwide (Marrakech, Dubai, Singapore, New York, Montreal). Our expertise combines precision, creativity and excellence to turn every event into a memorable experience.
APSARA stands out through a dual expertise: operational mastery and creative strategy. We deliver bespoke seminars and congresses in Paris, Marrakech, Dubai, Singapore or Montreal, enriched with unique immersive experiences (team building, exclusive dinners, cultural activities or desert adventures). Our premium international network guarantees consistent quality worldwide.
Our clients come from diverse sectors: banking and insurance, luxury and fashion, healthcare and pharmaceuticals, media, public institutions and international corporations. All trust APSARA to organize their seminars, congresses and incentive trips in France and abroad. Paris, Marrakech, Dubai, Geneva and New York are among our most popular destinations.
From the very first meeting, we analyze your objectives and requirements to define the ideal format for your seminar, congress or incentive trip. We then provide a creative concept and a turnkey organization including logistics, venue and activities. Whether your event takes place in Paris, Marrakech, London or Singapore, we guide you every step of the way.
Yes. APSARA manages the entire event: venue selection, transport, transfers, catering, staging, team building and technical management. Our seminars and congresses in Paris, Marrakech, Dubai, Geneva or Kuala Lumpur are designed to deliver peace of mind and impact, with no effort required from our clients. From concept to execution, everything is tailor-made.
Absolutely. APSARA organizes international congresses with 500+ participants as well as more intimate seminars. We have extensive experience with large gatherings in Paris, Marrakech, Madrid, Dubai, Singapore, Beijing, Toronto or Montreal. Our strength is ensuring the same operational excellence, regardless of format.
Yes. We design confidential and inspiring formats for Executive Committees (ExecCom) and Leadership Teams, in exclusive venues such as Marrakech, the desert, Paris or Geneva. These events foster cohesion, strategic reflection and decision-making in a secure and highly personalized environment.
Our most requested destinations are Paris, Marrakech, Lyon, Rennes, Madrid, London, Brussels, Luxembourg and Geneva. Internationally, Dubai, Oman, Singapore, Shanghai, Beijing, Sri Lanka, New York, Montreal, Panama and Rio are among the favorites. Each seminar or congress is tailored to the client’s identity and goals.
Yes, we design tailor-made seminars and team building programs in all these cities. Paris is a flagship destination, Lyon and Marseille are ideal for culture and gastronomy, and Rennes for its proximity to Brittany. Each location is chosen to deliver a unique experience for your teams.
Yes, APSARA organizes congresses throughout Europe (Paris, Madrid, Brussels, Luxembourg, Geneva), in the Maghreb (Marrakech, desert, Tunisia, Egypt) and in the Middle East (Dubai, Oman, Abu Dhabi). We select iconic venues equipped with the highest standards to ensure participant comfort.
We work exclusively with carefully vetted 4 and 5-star hotels for their quality and service. Whether in Paris, Marrakech, Dubai or Singapore, we select partners who meet international standards. This ensures every seminar, congress or incentive trip is a premium experience.
Yes. Every seminar or congress can be enriched with immersive team building activities, such as a dinner in the Marrakech desert, a culinary workshop in Paris, a cultural rally in Madrid or a wellness experience in Singapore. These moments strengthen cohesion and create lasting memories.
On average, an international seminar or congress requires 3 to 6 months of preparation. However, we can also respond within a few weeks for lighter formats or destinations such as Paris, Marrakech, Dubai, London or Geneva. Our team always adapts to time and budget constraints.
Yes. We develop tailor-made digital platforms to enhance the participant experience: online registration, mobile apps, live streaming or interactive features. These tools increase the impact of your seminars, congresses and team building events, whether in Paris, Dubai, Singapore or New York.
Safety and smooth logistics are at the core of our organization. We anticipate every detail and remain available 24/7 worldwide: Paris, Marrakech, Dubai, Beijing, Montreal or Panama. This full control ensures a stress-free experience for our clients and their teams.
Yes, we collaborate with a network of premium local partners carefully selected in Paris, Marrakech, Dubai, Oman, Singapore, Shanghai, Beijing, Toronto or São Paulo. These partnerships guarantee authenticity, efficiency and excellence at every event.
APSARA supports both local SMEs, with seminars adapted to their budget and scale, and major international corporations and prestigious institutions. Our clients trust us with their seminars, congresses and incentive trips in Paris, Marrakech, Dubai, Singapore, New York, Montreal, Geneva or Rio. This diversity demonstrates our ability to design bespoke events for all company profiles, always with excellence and reliability.
Yes, we design unique incentive trips in Africa, Mexico, Panama or Brazil, as well as in Marrakech, Dubai, Oman, Singapore, Sri Lanka, the USA and Canada. Each program is conceived as an immersive journey, blending culture, cohesion and unforgettable moments.
The art of bringing people together worldwide: seminars, congresses, symposiums & tailor-made experiences.